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The Future:Be Afraid. Be Very Afraid.
The future holds no promise of easy solutions. Do you suppose Best Buy or any of the other chains is recruiting bright people and training them? Things are going to get a lot worse! The tip of the iceberg in computer sales will not even show itself until Christmas 1998. Everybody has already seen the words, "PRICEDROP!" Beginning Christmas 1998 computer prices are going to attract large numbers of people. Guaranteed to be in that number are the functional illiterates. People who can read only at very low levels. Regardless of their lack of reading skill they will be required to own computers and be connected to the net . Peer pressure alone will force them onto the www. Just like the CB Radio craze. Everybody had to have one. And just like the upsurge in buying when the cost of a VCR came down. People bought them who could not program the clock. The already overwhelmed tech will be further buried. The smart retailer would pay computer technicians money enough to keep them on staff. The smart retailer would underwrite continuing education and pay more for the guy who knows more. The smart retailer would advertise these facts. Can you imagine how much they would save in attorney's fees alone? 
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